Retail and Apparel Brand
See how Elarafy delivered network infrastructure, structured cabling, Wi-Fi, and security solutions for a retail and apparel brand to improve connectivity, customer experience, and multi-location operations.
OVERVIEW
A global retail and apparel brand operating multiple locations across Canada. These facilities require reliable, well-organized, and scalable IT infrastructure to support point-of-sale systems, digital signage, security, and in-store technology. Our work focused exclusively on new store builds, delivered within active construction environments prior to store openings. Each project was executed in phases to align with construction schedules and planned opening timelines.
Throughout the project lifecycle, we maintained close coordination and regular handshakes with company’s Network and IT Support teams to ensure smooth execution, proper cutovers, and seamless handover ahead of store openings MAIN OBJECTIVE Deliver structured cabling, low-voltage systems, and IT project coordination for new store builds across Canada. Follow company's provided drawings and standards for all installations. Complete all work within construction schedules to support on-time store openings. Ensure strict compliance with safety and working-at-height requirements.
Problem & Challenges
Tight construction and opening timelines for new retail locations. Coordinating cabling and device installation alongside multiple construction trades. Ensuring all IT and low-voltage systems were fully installed, tested, and operational before store opening. Installing and aligning a multi-panel video wall to meet strict visual merchandising and branding standards. Coordinating wall-mounted display installations with finished surfaces and millwork. Managing safety risks associated with working at height within active construction sites.
Transformative Solutions for Business Success
Executed projects through phased deployment aligned with construction schedules, coordinating early with construction teams to ensure precise layouts, mounting heights, and brand-compliant installations. Delivered seamless, calibrated display and video wall systems following company's standards, with certified technicians, integrated safety planning, full testing, and a smooth handover to Network and IT Support teams.
SCOPE OF WORK
Installed Cat6 structured cabling and performed fiber termination strictly according to company's provided plans. Coordinated with construction teams to identify conduit requirements and ensure proper conduit placement before walls and ceilings were closed. Provided data cabling to critical store systems, including POS stations, management workstations, and backend network equipment. Installed speaker systems for background music and paging throughout sales floors, back-of-house areas, and common spaces- Installed CCTV cameras covering sales floors, entrances, exits, and exterior areas.
Deployed wireless access points to ensure full Wi-Fi coverage across sales floors, offices, and back-of-house areas. Installed a limited number of wall-mounted TVs in designated areas using coaxial cabling. Installed a video wall in designated feature areas, including mounting, precise alignment, cabling, and backend connections. Installed digital displays and monitors for marketing content, promotions, and operational use, with backend setup in the IT room.
IT ROOM CLEANUP & ORGANIZATION
Built out clean and organized IT rooms as part of new store construction. Installed and dressed network racks with proper cable management. Properly mounted network and IT equipment. Labeled all cables and devices for easy identification. Delivered organized, support-friendly IT rooms for store staff and IT teams.
IT PROJECT MANAGEMENT & SAFETY
Managed IT and low-voltage project activities from start to finish for new store builds. Planned and executed work in phased deployments aligned with construction schedules and store opening milestones. Maintained close coordination and handshakes with company’s Network and IT Support teams. Coordinated closely with construction teams to align conduit routes, cable pathways, and installation timelines. Worked with general contractors to ensure conduits, sleeves, and pathways were installed in required locations.
Scheduled installations and system readiness to ensure full operational status prior to store opening. Followed strict construction-site safety protocols and PPE requirements. Performed elevated and wall-mounted work using appropriate access equipment. Ensured all technicians held valid working-at-height certifications where required.
Achieving Milestones: The Results of Our Work
Successfully delivered IT infrastructure for new retail store locations across Canada. Reliable Connectivity Achieved reliable connectivity for POS systems, staff operations, and digital services. Improved Store Security Delivered comprehensive CCTV coverage for improved store security. Digital Signage Installed wall-mounted TVs and digital displays in alignment with store design standards. Visual Displays Delivered a fully operational, professionally aligned video wall supporting visual merchandising and brand presentation.
Fully Operational IT Supported on-time store openings with fully operational IT environments, Delivered clean, organized, and maintainable IT rooms. Stable Operation Ensured stable operation of digital signage, video wall displays, and in-store media systems Strong Safety Maintained a strong safety record with no working-at-height incidents. Zero Unplanned Outages Completed all assigned projects with zero unplanned outages.
KEY TAKEAWAYS
New retail store builds require early coordination to ensure conduit and cabling accuracy. Video wall installations demand precise alignment and visual calibration. Phased execution aligned with construction milestones enables on-time openings. Thorough testing prior to opening is critical for operational readiness. Clean and organized IT rooms significantly reduce long-term support challenges. Safety compliance and certified technicians are mandatory for elevated installations. Strong IT project coordination ensures consistent delivery across multiple new builds.